Product Interaction Histories as Drivers of Service Ecologies
Andrea Moed,
Product Interaction Histories as Drivers of Service Ecologies,
School of Information, UC Berkeley, Berkeley, California, UCB iSchool Report 2007-006, March 2007
The mass customization trend in product design demonstrated that two-way information flows between manufacturers and customers
can support the marketing of premium products. Now a new generation of digitally augmented products, including the iPod and
the TiVo, offer a different and perhaps more viable customization experience. These products are physically the same for every
user, but are individualized in the process of use, through services in which the user creates an interaction history that
is digitally stored and accessible to the user and the service provider. These datastreams can form the basis for entirely
new types of services that allow everyday experiences to inform key decisions.
