Service Consulting in China: Challenges and Best Practices for U.S. Multinationals
Bryan Tsao,
Service Consulting in China: Challenges and Best Practices for U.S. Multinationals,
School of Information, UC Berkeley, Berkeley, California, UCB iSchool Report 2007-012, March 2007
The sale of American services in China is an important growth area for U.S. corporations and the U.S.-China balance of trade.
Firms such as IBM and McKinsey have been successful at adding value to clients in the U.S. by tapping into their wide networks
of human capital and applying them in appropriate situations. However, because of China's relatively closed network economy
and distance from the U.S., firms such as IBM and McKinsey's greatest challenge is in developing human capital capable of
effectively applying their companies' networks of resources in China while, for reasons of efficiency, remaining relatively
autonomous from company leadership in the U.S.
